Is Lululemon Really Just an Athleisure Brand?

Is Lululemon Really Just an Athleisure Brand?

Lululemon is a well-known name in the athleisure world, but is it limited to just that? This article dives into the brand's journey from yoga-inspired wear to its broader sportswear offerings. Discover the strategic moves that helped Lululemon transform into a lifestyle choice for many, and learn what sets them apart in the crowded sportswear market.